The domestic senior sanitary products business market is expanding. According to the industry on the
19th, the domestic senior care sanitary products market is estimated to be around 90 billion won on a retail basis, and the potential market is estimated at about 600 billion won. are receiving
In the case of Yuhan-Kimberly, which has been in the senior business for 30 years in Korea as the related market expands, sales of senior products have grown to a quarter of its sales of baby products.
In particular, Yuhan-Kimberly's exclusive brand 'Defend' is rising to the ranks of long-lived brands such as Haggis, Kleenex, Good Feel, and White.
Defend has been growing at an average annual rate of 20% over the past three years.
In fact, the history of Defend is the history of the senior market in Korea. In the early 1990s, when tissues, diapers, and sanitary napkins were the main business, Yuhan-Kimberly researched overseas senior markets such as the US and Japan to find another business opportunity. In this process, we became convinced that senior sanitary products were desperately needed for the improvement of quality of life and social vitality in Korea, leading to entry into the senior market in 1993.
Since the release of Defend, the senior market has undergone major changes. 스푸닝유진 Even when Defend first appeared, the mainstream of the market was adult diapers for patients. Urinary incontinence is so common that more than 40% of middle-aged women experience it, but there has been no dedicated product.
In consideration of this, Defender introduced products for active and semi-active urinary incontinence in addition to diapers for bedridden patients.
Efforts were also made to change the perception of urinary incontinence to a positive one. First of all, we continuously informed that urinary incontinence is a natural phenomenon and helped us to lead our daily lives with confidence.
To this end, Defend is conducting more than 10 product development here projects every year to realize products as comfortable as wearing underwear. Recently, research is being conducted to ensure that products can be replaced in time by using IOT sensor technology to help both those with reduced mobility and their guardians.
An official from Yuhan-Kimberly said, "With the goal of turning the aging population into an opportunity rather than a crisis, we are donating a portion of the Defend sales to the Senior Jobs Fund and working with the Working Together Foundation to create jobs for seniors and create a business ecosystem for seniors." We have been supporting social innovators and entrepreneurs who can contribute to the solution and expand the opportunities of senior business.”